Ted Talks – Beware online “filter bubbles”

An older but interesting Ted talk from Eli Pariser about “filter bubbles” created by customization of things like the Facebook news feed and google search results.

As web companies strive to tailor their services (including news and search results) to our personal tastes, there’s a dangerous unintended consequence: We get trapped in a “filter bubble” and don’t get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

Relevant and food for thought as I’m working on sorting algorithms in my new app.

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