Facebook hashtags started about two weeks ago, but have seen a slow adoption at least among my Likes and Friends, but I think it will just be a matter of time. I assume you already know how to use hastags from Twitter and other social Media sites so lets make this quick. Marketers and brands rejoice! #Hastags are will be the greatest benefit to you, allowing you to connect with fans outside of your page likes! Sorry users, privacy settings still override your hashtags.
How the Hashtag Works on Facebook
Hashtags turn topics and phrases into clickable links in posts on your timeline or Page. This helps people find posts about topics they’re interested in. Making a hashtag is super easy just write # along with a topic or phareas and add it to your post (ex: Awesome Surfing Today! #Tofino).
When your hashtag is clicked, people will see a feed of posts that have been shared with them also using that hashtag.
Good News for Brands
You know all the TV Shows and sporting events were hosts and celebrities are promoting hashtag this and hashtag that? Well now those campaigns are cross social network and adding the big guy is always a good thing! and this is a big thing . “Between 88 and 100 million Americans log in to Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners,” said Justin Osofsky, director, platform partnerships and operations at Facebook. A recent episode of the Game of Thrones series on HBO generated 1.5 million mentions on Facebook Facebook no doubt saw brands levering the hashtag across different forms of media, flashing on TV shows, in billboard advertising and more. Facebook has adopted the method in which consumers now communicate with brands.
The hashtag will continue to be a handy system for social networking users to join online conversations as events unfold in real-time, well providing advertisers a way to reach targeted audiences.