Adult Networks – A great alternative for Advertising

There is no denying that adult content has been and still is one of the driving forces behind the internet. Porn Hub shows up #38 on the Alexa top 500 sites, pretty impressive when you consider how many competitors there are. With in the past year, some big brands have had great success with campaigns running on Porn Hub, including Diesel Jeans, and Zomato who have a great blog post on it here.

The good news about advertising on porn is there is one main ad network for the big guys, since they are mostly owned by one company, Traffic Junky. Traffic Junky serves 1.8 billion web and mobile ad impressions to 70 million visitors daily. The offer from Traffic Junky is impressive, with excellent targeting, mobile and desktop, video and display, great stats and analytics, and an API for those integrating into existing solutions. That’s impressive, and costs are good, so it’s worth checking out!

Signup for an account with Traffic Junky

An Alarming Commercial – that won’t keep kids in school

Stay in school PSA’s have probably been around since schools started or at least until the first kid skipped. Do you think corporal punishment counts as a PSA? And is this ad really to convince people to stay in school, or would it work? Here’s here’s how it breaks down:

This commercial, if you haven’t seen it(watch it) try’s to make a case for staying in school. Some Kids head to the beach in their classic VW for some surfing and fun. There having a blast until they start exploding. Basically they stumbled on a beautiful secluded beach that’s actually some sort of military testing zone. The message seems to be stay in school or you will miss a sign that says explosive testing.

The alarming part, and the troubling part in this scenario is why would such a beautiful piece of landscape be some sort of crazy explosive testing range that make people spontaneously combust. You could into read into it deeper and pretend the message was if you don’t stay in school and become an environmental lawyer natural landscape will get over taken by crazy government experiments. Some how I doubt this last scenario. They’re also saying hey if you drop out of school you’ll head to the beach and surf all day, sound pretty sweet to me.

The marketing lesson here is keep in simple, that’s why I follow the K.I.S.S (keep it simple stupid) principle for marketing and UX web technologies, at least for direct marketing.

When you do learn what the ad is really for it makes sense and was very effective. It received over 4 million views on youtube in 24 hours and is close to 11 million at the time of writing this article. The ad was created by Henry Inglis to generate publicity for his production company, saying “It’s got a lot of attention because advertising can’t be this provocative or extreme.”

What’s the real message? Get people talking.


Facebook Hashtags – An Introduction

Facebook hashtags started about two weeks ago, but have seen a slow adoption at least among my Likes and Friends, but I think it will just be a matter of time.  I assume you already know how to use hastags from Twitter and other social Media sites so lets make this quick.  Marketers and brands rejoice!  #Hastags are will be the greatest benefit to you, allowing you to connect with fans outside of your page likes!   Sorry users, privacy settings still override your hashtags.

How the Hashtag Works on Facebook

Hashtags turn topics and phrases into clickable links in posts on your timeline or Page.  This helps people find posts about topics they’re interested in.  Making a hashtag is super easy just write # along with a topic or phareas and add it to your post (ex: Awesome Surfing Today! #Tofino).

When your hashtag is clicked, people will see a feed of posts that have been shared with them also using that hashtag.

Good News for Brands

You know all the TV Shows and sporting events were hosts and celebrities are promoting hashtag this and hashtag that?  Well now those campaigns are cross social network and adding the big guy is always a good thing! and this is a big thing .  “Between 88 and 100 million Americans log in to Facebook every night during prime time TV hours, which represents a significant opportunity for broadcasters, advertisers and our other partners,” said Justin Osofsky, director, platform partnerships and operations at Facebook. A recent episode of the Game of Thrones series on HBO generated 1.5 million mentions on Facebook Facebook no doubt saw brands levering the hashtag across different forms of media, flashing on TV shows, in billboard advertising and more.  Facebook has adopted the method in which consumers now communicate with brands.

The hashtag will continue to be a handy system for social networking users to join online conversations as events unfold in real-time, well providing advertisers a way to reach targeted audiences.